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Marketing Director

A New York based forward-thinking Fintech company soon to be listed in Nasdaq with strong banking background is looking for a capable Marketing Director to lead the design and execution of the firm’s global marketing strategy focused primarily on US and China market with extension to other regions.

Responsibilities

  • Perform marketing analysis and build value proposition to identify opportunities and risks
  • Work closely with business lead to develop marketing strategy to meet aggressive growth objectives
  • Implement strategies into actionable, efficient project plans, including digital brand development, revenue generation and sales enablement
  • Lead and participate events both traditional and digital to increase visibility to the firm’s products and services.
  • Keep abreast with industry trend and interact with key market experts to enhance the brand influence and expand the market awareness
  • Ability to manage a marketing team
  • Analyze budgets and results

Qualifications

  • 8+ years of relevant marketing experience with quantifiable revenue responsibility, preferably in the Fintech industry and high-growth company
  • Experience managing marketing initiatives and PR activities
  • Able to work under pressure and tight schedule with strong self-initiative
  • Able to combine strategic thinking with tactical execution
  • Write and speak both Chinese and English fluently
  • Previous experience with traditional marketing, digital marketing in China and US Market
  • Proven track record of success in senior management role with P&L responsibility
  • BA/BS required, MBA in Marketing preferred
  • Authorized to work in U.S. with no limitations
  • ·   Salary and benefit to be negotiated based on the experience (80K-120K plus incentives including shares)

 

一家成立于纽约本土的准上市的金融科技集团公司现寻找市场总监一名能立即带领团队开展工作。公司隶属环球银行的合作伙伴,产品由环球银行赞助发行,目前全球范围内业务迅速扩张中。

岗位职责

  • 通过实施市场调研分析,以及和业务部门的沟通,制定公司总体市场发展战略以及市场发展目标
  • 负责市场团队的建设和骨干的培养,并建立标准化工作流程和组织人员培训
  • 根据公司战略方向,建立市场推广方案,针对目标市场开展线上线下推广,公关活动等方案并有效实施
  • 定期提交市场调查、分析和拓展情况报告,指导、参与市场的开拓、渠道管理的工作
  • 管理控制公司市场预算和费用,确保公司总体财务健康,运营有效地投入产出
  • 运用良好的金融和互联网+思维,以及深度参与业界交流,有效开拓新兴营销渠道

任职资格

  • 大学本科以上学历,有至少8年以上市场营销管理相关工作经验
  • 有很强的沟通表达能力及公关能力,较强的团队合作精神和客户服务意识
  • 能承受较强的工作压力,思维开阔,又创造性和主动性
  • 能提供过往成功营销推广案列
  • 中英文读写流利
  • 薪资福利面议 (8-12万,加上项目股权激励)
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