Marketing Specialist (Chinese bilingual)

Company: 

WeEducation is a multinational, fast-growing education company dedicated to delivering superior education solutions to students who aim to study or work in the United States.  We specialize in admissions success, GPA booster, and career advancement programs to help students and young professionals thrive in the US.  WeEducation aim to cultivate the potential in every individual to assist in achieve academic excellence and career success by providing a variety of result-driven programs.

 Job Description:

• In charge of marketing content creation, including conduct WeChat articles, social media post, newsletter, advertisements, videos, etc.
• Manage and maintain the day-to-day social media platform operations, including WeChat, Little Red Book, YouTube, and Facebook, etc.
• Conduct market research, design campaign cooperation with KOLs and related companies.
• Review audiences’ feedbacks and analyze audiences’ responses to the contents for better improvement.
• Create a better user experience and interaction through the created content.
• Provide feedback and contribute to improving the website user or social media platforms.
• Assist in the development of marketing and Sales materials needed to position new and existing products within the WeEducation value proposition; creating content as required for specific brochures, flyers, presentations, etc.
• In charge of marketing content creation, including conduct WeChat articles, social media post, newsletter, advertisements, videos, etc.
• Manage and maintain the day-to-day social media platform operations, including WeChat, Little Red Book, YouTube, and Facebook, etc.
• Conduct market research, design campaign cooperation with KOLs and related companies.
• Review audiences’ feedbacks and analyze audiences’ responses to the contents for better improvement.
• Create a better user experience and interaction through the created content.
• Provide feedback and contribute to improving the website user or social media platforms.
• Assist in the development of marketing and Sales materials needed to position new and existing products within the WeEducation value proposition; creating content as required for specific brochures, flyers, presentations, etc.

Requirements:

• Must have excellent speaking and writing skills in Mandarin Chinese and English.
• Having a background in digital marketing is a plus.
• Social media savvy: WeChat, Little Red Book, YouTube, Facebook, etc.
• Proficiency in video editing and graphic design is a plus.